Does your website need a little sprucing up? Maybe you’re not getting as much traffic or as many conversions as you’d like. Or perhaps your site just looks a bit dated and stale.
The good news is that you don’t need a complete overhaul to give your website a boost. There are some relatively quick and easy things you can do to improve your website performance, user experience, and overall effectiveness.
Here are 5 tips you can implement today to improve your website:
- Optimize For Mobile. With over half of all web traffic now coming from mobile devices, having a mobile-friendly website is an absolute must. Go through your site on both a phone and tablet to check for any formatting issues, slow loading times, or other mobile usability problems. Implement a responsive design if you haven’t already.
- Speed Up Load Times. Speaking of load times, a slow-loading website is a surefire way to drive visitors away before they even get a chance to view your content. Run your site through tools like Google’s PageSpeed Insights to identify issues like unoptimized images, unnecessary code, and other things weighing your site down. Even shaving off a few seconds can make a big difference.
- Freshen Up Your Content. When was the last time you added new content to your blog or updated the copy on your key pages? Frequently publishing fresh, relevant content shows visitors that your site is active and authoritative. Revise your existing website content to fix any errors, update outdated information, and improve SEO.
- Improve Site Navigation. Can visitors quickly and easily find the important information they need on your website? Make sure your site structure and navigation menus are simple and intuitive. Cut out any redundancies or unnecessary pages. Add search functionality if you don’t have it already. The easier your site is to navigate, the better.
- Simplify Signups & Checkouts. If your website has any lead capture forms, purchase flows, or other conversion goals, scrutinize them carefully for potential friction points that could be causing drop-offs. Remove any superfluous form fields, streamline the process as much as possible, and ensure a smooth mobile experience. Small tweaks can often dramatically boost conversion rates.
Any one of these 5 action items could provide a nice lift for your website in terms of traffic, engagement, leads, or sales. So pick out a couple that make sense for your site and get to work! A few hours of effort can go a long way toward improving your online presence. If you’d rather spend your time working on other areas of your business, let Haven Web Works handle the website improvements. Contact us today to get a free, no obligation quote.